Adept in all mediums, Happening Brands will help you to devise strategic communication that’s tailor-made for your requirements, ensuring you penetrate the market effectively. We believe in offering a client-specific, integrated approach that caters to your individual needs, delivers results and allows you to meet your objectives. Depending on a number of criteria, including the intended message, the target market and the budget, our knowledgeable and experienced team will sit down with you and formulate a plan that’s sure to be a perfect fit for your business.
The development of a good strategy is all about research, assessment, insight and, finally, taking action. A basic SWOT (strengths, weaknesses, opportunities and threats) analysis is always a good preliminary step, as it will give you a better idea of where you currently stand. The first part of a strategy incorporates two aspects, namely assessment and action.
Assessment : In short, this is an investigation into the market and should cover the following questions: what is the history, the current situation; what are the trends and future predictions?
Action: This is all about using the insights and answers from your assessment and putting them into practice developing a tentative “solution” to the challenge. The second part is about fine-tuning this solution by delving a bit deeper into the brand – researching its values, its context in the market place, the psycho-dynamics of its potential consumers, and finally, the goals and marketing objectives of the business involved. At this point, you should have a pretty good idea of where you currently stand, and in which direction you should be heading. Effectively, the strategy will become a kind of blueprint or map for the entire campaign.